Who we are.
It's really very simple. We are a design company formed around the collective expertise of its participants, all of whom work at the intersection of visual, information and instructional design. With over 25 years of experience in all aspects of design, we work closely with a wide variety of clients to bring to fruition the best results possible.

Our team reaches across disciplines to work together seamlessly in designing and developing finished products that incorporate best-in-class design, whether it be information and graphic design for print or visual, or instructional design and usability for web.

We are information designers - planners and designers of how to present certain information – who understand and implement basic principles of usability and navigation within every project. We take into account the purpose and goals of the clients and the best way to articulate those purposes and goals to the their target audience. We effectively transforming client / corporate requirements into scalable information models.

Where we're going.
In a world of information overload, the future looks bright for simple, straightforward messaging. Information with a purpose where any entertainment value is incorporated as it enhances the experience yet doesn't distract from the point.

We at Paul Pinkman Creative Design see that the future of visual, information and instructional design will be most appreciated where it is tied to particular intent rather than a 'design for design's sake' approach.

What we do.
We offer expert knowledge of how information architecture relates to

• basic usability practices,
• user-centric design,
• user interface design,
• efficient website navigation and human interaction,
• enforcing information architecture requirements such as information gathering, information sorting, specification drafting, prototyping, testing and
• basic performance analysis.

We also present information design for clients and development team members by use of visual materials, on the spot drawings and power point presentations.

We create web and print media that is graphically well conceived, informationally appropriately designed and/or instructionally sound. Starting with text-based content we take the time to understand the materials and marry them to appropriately conceived information design. Next we incorporate the concise visual design that's needed to inform and illustrate the message and apply clear instructional design when needed.

How do we achieve this?
- By understanding the client’s business models and goals and help define strategy, content, and features for layout of their web site
- By defining site architecture and navigation that serves as a blueprint of the site upon which all other aspects are built (Production & Design).
- By creating wire frames, site maps, schematics, process maps, feature lists, visual specification, and other artifacts to describe the intended user experience.

You can see examples of our work by getting in touch. We have a wide variety of examples available for you to review. Simply contact us at the email or phone below and we'll be happy to give you access.

Get in touch.
We look forward to hearing from you. Our goal in working with clients is simple - provide the best design possible while maintaining integrity of message. We do this through open and frequent communication and thorough project management.