We've all heard about Facebook and Twitter, but how many of us really know what to 'do' with them. Making a marketing campaign work in interactive media is still beyond the experience of most marketing and communications managers. Even so, customers are quite willing to use multimedia to "try out" new products or to have services explained (i.e. "sold") to them, usually via your website. And, more and more, the first exposure potential clients and customers have with your business will be via the web. That means your site should give customers an experience comparable to a visit to your office or store.

You can mount strategic initiatives from your site, present products to your customers and reinforce corporate identity all within the web environment. Paul Pinkman Creative Design's consultants can give you a fresh perspective on how well your site sells your company - and our development team can create dynamic "show-and-tell" modules that will inform and educate your customers.

See our Social Network Overview demo

• Social Networking, an Overview(pdf)